Little over a year ago Beats Audio first announced its intention to enter the already flooded music streaming market, although after that the company fell silent on it. It was back in March when we first heard details of the service,back then it was still in its codname Project Daisy. It will launch, “within the next few months” in the United States as stated by Luke Wood, president and COO of the company. Launching on Android, iOS and through the web. Although it isnt clear wether the service will launch on both Android and iOS devices at the same time or iOS will get exclusivity for some time before the service finally makes way to the Google play store . Luke Wood also mentions, Beats strategy for competing against current streaming services is playlists: ”We’re going to focus really heavily on playlists, because that’s how we consume music and that’s how most people consume music.”
What they want is personalization,they will make music available to us in playlists rather than in deep search results.They want to take personal choices into account and then according to our music choices,songs which we have heard before,songs which we are currently listening to and then from that data and content they have will give us a personalized playlist based on our choice of music.
Sounds like an interesting strategy if executed well.But wont give any reviews without using it.But it will be interesting to see how rival streaming services like Spotify and iTunes react to this and how it will spice up the competition later on.